BRAND IDENTITY FOR AN
Imagine FaceTime, Goodreads & Audible had a baby. Auria is an audio book club app allowing users to group listen to their favourite Audiobooks. This identity needed to stand out from typical bookish space with a playful brand identity
Bold, Playful, Welcoming
AUDIOBOOK BOOK CLUB APP
Brand Design →
COLOUR PALETTE
A LOT of popular bookish and audiobook apps and platforms lean into warm yellow and orange tones, which we wanted to avoid, along with popular green and yellow colours used in book tracking apps. We wanted colours that were fresh but warm and unique
The Auria identity was designed to balance playfulness with the familiar feeling of friends getting together to do their favourite thing; listen to & chat about books.
This project is a custom brand identity project where we create logos, colours, fonts and collateral for authors' personal brands / book based businesses.
CUSTOM BRAND DESIGN FOR AUTHORS
✓ Your social posts, graphics and promo all look scattered.
✓ You're ready for readers to take you more seriously.
✓ You want visuals that are unique AND recognisable.
✓ You want visuals that are
unique AND recognisable.
✓ Your social posts, graphics and
promo all look scattered.
✓ You're ready for readers to take
you more seriously.
CUSTOM BRANDING IS FOR YOU IF: