Double U Ranch
FICTIONAL BRANDING FOR
based on the book 'colt' by jessica peterson
Western, Rustic, Warm, Welcoming
VIBES:
FICTIONAL COWBOY RANCH
service:
Jessica Peterson's novel 'Colt' focuses on Colton Wallace, foreman of Wallace Ranch and Lainey, brand designer coming to rebrand Wallace Ranch to Double U Ranch. After reading this novel (and giving it 5 stars of course), we brought it to life as a passion project.
Fictional Branding →
the designs
COLOUR PALETTE
This was the first romance book I've read with a brand designer as the FMC. Because of that, we had real-time descriptions of how Lainey went about designing the identity in the book.
These descriptions included a 'double horseshoe logo' and a 'cool serif font that's a total classic with a western twist'. These quotes were all taken into consideration when designing this project.
THIS PROJECT IS A PASSION PROJECT. AUTHOR DID NOT COMMISSION THIS ARTWORK.
CUSTOM BRAND DESIGN FOR AUTHORS
✓ You want visuals that are
unique AND recognisable.
✓ Your social posts, graphics and
promo all look scattered.
✓ You're ready for readers to take
you more seriously.
This project is a fictional branding project where we create logos, colours, fonts and collateral for fake brands that appear in authors novels.
the service
behind this project
✓ You're ready for readers to recognise your book
✓ You want readers to have unique collectables / merch
✓ You want to build a story world around your books
FICTIONAL BRANDING IS FOR YOU IF:
