The Pumpkin Spice Cafe
FICTIONAL BRANDING FOR
based on the 'dream harbour' series by laurie gilmore
The Pumpkin Spice Cafe follows characters Jeanie and Logan, with Jeanie taking over the Cafe. This identity we designed needed to feel warm and autumnal and give the perfect small town vibe while also feeling professional like a real cafe.
Cozy, Autumnal, Warm, Welcoming
VIBES:
FICTIONAL CAFE
service:
Fictional Branding →
the designs
COLOUR PALETTE
When it comes to the colour palette we wanted to stick as closely to the book as possible by using warm orange tones. For the font we went with a rounded, nostalgic serif style and paired it with playful illustrations that have a rounded, mono-line feel to compliment the type.
THIS PROJECT IS A PASSION PROJECT. AUTHOR DID NOT COMMISSION THIS ARTWORK.
CUSTOM BRAND DESIGN FOR AUTHORS
✓ You want visuals that are
unique AND recognisable.
✓ Your social posts, graphics and
promo all look scattered.
✓ You're ready for readers to take
you more seriously.
This project is a fictional branding project where we create logos, colours, fonts and collateral for fake brands that appear in authors novels.
the service
behind this project
✓ You're ready for readers to recognise your book
✓ You want readers to have unique collectables / merch
✓ You want to build a story world around your books
FICTIONAL BRANDING IS FOR YOU IF:
