The Daisy Chain Flower Shop
FICTIONAL BRANDING FOR
based on the 'dream harbour' series by laurie gilmore
This novel by Laurie Gilmore follows MMC Ethan and FMC Daisy, owner of The Daisy Chain flower shop passed down to her by generations of Daisy's. This identity needed to feel fresh, light and bubbly just like Daisy's personality.
Bright, Inviting, Sweet, Floral
VIBES:
FICTIONAL FLOWER STORE
service:
Fictional Branding →
the designs
COLOUR PALETTE
We wanted this identity to feel hand-made to represent the craft of the flower shop along with the legacy of the Daisy's that owned it before the current Daisy.
We went with hand-drawn flower illustrations and a handwritten logo style and paired this with a bright, refreshing colour palette.
THIS PROJECT IS A PASSION PROJECT. AUTHOR DID NOT COMMISSION THIS ARTWORK.
CUSTOM BRAND DESIGN FOR AUTHORS
✓ You want visuals that are
unique AND recognisable.
✓ Your social posts, graphics and
promo all look scattered.
✓ You're ready for readers to take
you more seriously.
This project is a fictional branding project where we create logos, colours, fonts and collateral for fake brands that appear in authors novels.
the service
behind this project
✓ You're ready for readers to recognise your book
✓ You want readers to have unique collectables / merch
✓ You want to build a story world around your books
FICTIONAL BRANDING IS FOR YOU IF:
