Heartstrings
Radio Station
FICTIONAL BRANDING FOR
based on the 'heartstrings' series by bk borison
This novel by B.K. Borison follows FMC Lucie Stone and MMC Aiden Valentine, host of Heartstrings; Baltimore's Romance Hotline. This identity needed to feel bold, warm and welcoming with a classic retro hotline feel.
Bold, retro, heartwarming
VIBES:
FICTIONAL RADIO STATION
service:
Fictional Branding →
the designs
COLOUR PALETTE
We wanted this identity to feel warm with a retro feel to represent the welcoming but playful vibes of the hotline.
We went with hand-drawn string-like illustrations and a retro monoline logo style and paired this with a warm pink and orange colour palette.
THIS PROJECT IS A PASSION PROJECT. AUTHOR DID NOT COMMISSION THIS ARTWORK.
CUSTOM BRAND DESIGN FOR AUTHORS
✓ You want visuals that are
unique AND recognisable.
✓ Your social posts, graphics and
promo all look scattered.
✓ You're ready for readers to take
you more seriously.
This project is a fictional branding project where we create logos, colours, fonts and collateral for fake brands that appear in authors novels.
the service
behind this project
✓ You're ready for readers to recognise your book
✓ You want readers to have unique collectables / merch
✓ You want to build a story world around your books
FICTIONAL BRANDING IS FOR YOU IF:
